QR Codes on Websites and Digital Media
QR codes are often useful in print materials but usually unnecessary on university websites and in digital communications.
At Buffalo State, we use QR codes primarily when they help someone move from physical, printed material to a digital resource.
If someone is already viewing a Buffalo State webpage, email, or social media post on a computer or mobile device, a QR code adds an unnecessary step.
Generating QR Codes
Free QR Codes May Expire
Many people don’t realize that codes from free QR generators may eventually expire.
In addition, relying on free services introduces risks, including service discontinuation, subscription-based expiration, and shortened URLs that may become invalid over time.
Ensure Your QR Code Never Expires
Use reliable tools when generating QR codes.
Buffalo State has a license to generate free QR codes using Adobe.
Use QR Codes
On posters and signs around campus.
On printed brochures and postcards.
In event signage.
On campus displays and other physical promotional materials.
Avoid QR Codes
On Buffalo State webpages.
Use a clear link or call-to-action instead.
In digital fliers, emails, or online documents.
Link directly to the resource.
On social media.
Use the platform's link functionality when available.