Three students at Open House

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Why Branding is Important
Our Buffalo State brand creates an experience and makes us immediately recognizable to our audience. It's part of who we are. It leaves a memorable impression and builds trust with prospective students, parents and the community by telling them who we are and what we stand for. We do this through visual unity, storytelling, and the way we speak about and present ourselves as an institution.

About Our Brand

Our Brand Promise

Buffalo State delivers a broad array of high-quality and distinctive academic programs infused with diversity, creativity, and hands-on learning opportunities for hardworking students who seek a personalized and affordable education that engages their minds and advances their careers.

Our Brand Attributes

  • A broad array of high-quality and distinctive academic programs
  • A diverse and creative environment
  • Hands-on learning opportunities that empower students to turn ideas into action
  • A smart educational investment
  • Located in the heart of Buffalo’s cultural corridor

Using Brand Attributes

Example text: 
Buffalo State is one of the largest comprehensive schools in the State University of New York system. As a civic, urban-engaged campus, Buffalo State prides itself on having smaller learning environments coupled with large university opportunities. Buffalo State is a diverse and inclusive campus committed to the intellectual, personal, and professional growth of its students, faculty, staff, and alumni.

The university is dedicated to excellence in teaching, research, service, scholarship, creative activity, and cultural enrichment. Students choose Buffalo State for its broad array of high-quality academic programs, diverse and creative environment, hands-on learning opportunities, affordable SUNY tuition, NCAA Division III athletics, and prime location in Buffalo’s cultural corridor.