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Advertising and Marketing

Getting the word out about Buffalo State is exciting. The Marketing and Communications Office works closely with offices such as Undergraduate Admissions, Graduate Studies, and Continuing Professional Studies to develop appropriate brand-related marketing campaigns. We tell Buffalo State’s story and market the institution through comprehensive brand campaigns that are implemented throughout the year, in addition to “call-to-action” campaigns for open houses, Summer Session, visit opportunities, and other information sessions.

Read Our Institutional Marketing Plan

What We Do

Tactics that are part of Marketing and Communications integrated campaigns include but are not limited to:

  • Search Engine Marketing (Pay-per-click)
  • Print newspapers and other print advertisements
  • Print and Outdoor (billboards, transit)
  • Targeted digital display ads
  • Geofencing and retargeting
  • Social media 
  • Traditional radio
  • Streaming radio
  • Video ads
  • Event Listing Promotions
  • TV/media
SEM ad