SUNY Buffalo State Digital Signage Policy and Guidelines

The SUNY Buffalo State digital signage system consists of a network of 15 video displays that allow departments and offices to communicate with students, faculty, staff, and guests. Digital signage can be used to promote campus programs, services, and events. It is also an excellent venue to showcase samples of student work.


SUNY Buffalo State uses digital signage to increase the effectiveness of campus communications.

Policy guidelines are set to ensure that the content uploaded by authorized users to public display monitors follows best practices and certain protocols.

Accounts: Departments and offices with information to post on campus digital signage are encouraged to identify one point person and one alternate, if needed, who would be responsible for the area's account. Digital signage access is provided by submitting a ticket.

Buffalo State Branding: Adhere to the built-in style of your template and apply your message text. All submissions not embedded in a "pick and fill" template must follow university branding guidelines leveraging Buffalo State logos, colors, and fonts.

Copyright and Trademark: Postings cannot contain copyrighted or trademarked material. Original content (i.e. student or faculty work samples) remain the intellectual property of their originator.

Content: Must not violate state or federal law or any university policy; feature obscene, harassing, or discriminatory content; or contain any other inappropriate information. Content should be set to expire within a reasonable timeframe, should meet the strategic goals of the institution, be accurate, free of spelling and grammatical errors, and must be presented professionally. Content that does not meet these guidelines will be removed. Consistent content issues will jeopardize account access. Because we embrace a decentralized-centralized publishing model for management of digital signage, the campus community is invited to report content issues by submitting a ticket.


• Each slide should display for no more than 30 seconds.

• It is recommended that slides do not use transitions. If they must be used, each slide should follow best practices and allow no more than 3 seconds for a transition.

• For landscape-oriented (16x9) displays, slide content should be landscape and meet the following dimensions: 3840 x 2160 pixels. 1920x1080 content is currently supported on older displays but will phase out as newer displays are installed. Content can scale down, but not up.

• For portrait-oriented (9x16) displays, slide content should be portrait and meet the following dimensions: 2160 x 3840 pixels. 1080x1920 content is currently supported on older displays but will phase out as newer displays are installed. Content can scale down, but not up.

Recommended Formats
Still images: .png
Video: .mp4

Supported Formats
Still images: .jpg
Slide shows: .ppt or .pptx
Video: .wmv (generally considered obsolete)

 For the latest technical specifications on recommended formats, please see this article.